Blog

Agent Retention Is Hard. Online Advertising Is Easy.

Reading time: about 2 minsToday’s brokers face an ever-growing list of challenges in agent retention, stemming from the vast number of expanding technologies, competitor recruiting tactics, and growing undercurrent of agent independence. Competing brokers are using an ever-expanding variety of incentives to lure your agents into the seats of their open cubicles. These tactics may include signing bonuses, 100% […] Read more

Adwerx Builds Delaware Automated Listing Advertising Program for Patterson-Schwartz

Reading time: about 2 minsDigital advertising program showcases Delaware real estate for leading independent brokerage DURHAM, N.C., February 13, 2018  — Adwerx, the leading provider of localized digital advertising for over 100,000 U.S. real estate agents and brokers, welcomes Delaware-based Patterson-Schwartz to the Adwerx Enterprise platform. Patterson-Schwartz is Delaware’s largest independent brokerage and has a long tradition of providing […] Read more

Adwerx Connects: Our Takeaways from Inman Connect New York

Reading time: about 4 minsInman Connect has become one of the real estate industry’s most insightful barometers for discovering what’s happening and what’s on the horizon. The conference blends outside-the-industry expertise with in-depth discussions on everything from social media marketing to the legitimacy of 100% commission models. Its unique approach to tackling industry issues and overall environment of unification […] Read more

Looking Ahead – Discover What Adwerx Has in Store in 2018

Reading time: about 3 mins2017 was an incredible year at Adwerx, filled with new technologies and innovations. We’re excited and honored about the success we’ve had in 2017, and would love to thank those of you who came along for the ride! Let’s take a moment to bring you up to speed, and walk through the ways we’re working to […] Read more

The 3 Most Important Marketing Resolutions You Can Make For 2018

Reading time: about 3 minsFor many agents, it’s already 2018. That’s right, it’s time to plan, forecast, predict, and look ahead to what’s next. A big part—if not the most important part—of preparing for your next 12 months of business is deciding where to put your marketing dollars. Industry trends suggest that in total, 10% of your commission income […] Read more

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Record Shopping Season For Web Retailers Can Give Online Advertisers A Leg Up

Reading time: about 2 minsAh, the holidays: a time for mirth and merriment, Turner Classic Movies, eggnog, no-longer-ironic bad sweaters, and pre-dawn Walmart riots. Oh, and shopping. Can’t forget shopping. It’s All Online This year’s Black Friday sales produced $5 billion for online retailers in 24 hours, according to Money.cnn.com. That’s a new record, and a 16.9% increase from […] Read more

Digital Advertising: The New Drip Campaign

Reading time: about 3 minsE-mail marketing is a proven, affordable way for real estate agents to earn new and maintain existing relationships. It’s not quite as easy as the popular term “drip campaign” suggests it might be, however. Drip campaigns imply that the same message can be left to “drip” into inboxes month after month, sent with the hope […] Read more

What Inc. 500 means to Adwerx

Reading time: about 2 minsAt Adwerx we have one mission: make brilliantly simple digital ads that anyone can use. That mission came from a larger belief that every small business deserves the same type of tools that big businesses have. That belief is why we are so proud to be among the Inc. 500 of America’s Fastest Growing Private […] Read more

cyber security

Why real estate agents need to think about cyber security

Reading time: about 2 minsIn a former life, Jason Frazier was an information security professional. Today, as the CIO of Mason McDuffie Mortgage and the @RealEstateCIO, he still takes it very seriously. He contributed this post after an exchange on a Facebook Group. I did a training class last year for realtors on Cyber Security. The subject was the Wire Fraud […] Read more

Amy Youngren Adwerx Case study

Adwerx Case Study: Amy Youngren of North Group, Canada

Reading time: about 1 minsIndustry: Real Estate Products: Sphere Ads Customer Name: Amy Youngren Brokerage/Business Name: North Group, Canada “Adwerx is all about exposure marketing. It’s hard to put an ROI on the value of being everywhere online!” For years, real estate agents in Canada have asked if Adwerx would work for them. As of 2017, the answer is yes. One of […] Read more

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